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Brand will educate consumers on the benefits of using Trusted Choice® agents
ALEXANDRIA, Va., July, 2006—Union Standard Insurance Group, a leading property casualty insurance group offering many highly specialized, tailored commercial products and services designed to meet the broad needs of business customers throughout the states of Alabama, Arizona, Arkansas, Kentucky, Mississippi, New Mexico, Oklahoma, Tennessee and Texas, has become the latest regional independent agency system company to join the growing Trusted Choice® consumer brand movement.
“Union Standard Insurance Group is proud to be the newest member of Trusted Choice®,” says Craig W. Sparks, president of Union Standard Insurance Group. “We are true believers in the independent agency system, and expect the affiliation with Trusted Choice® will be significant to our distribution force and their policyholders.” Mr. Sparks continues, “we will work with Trusted Choice® to raise consumer awareness about the value added they get from using a Trusted Choice® agency – which offers choice, customization, advocacy and more. Using a Trusted Choice® agency is a smart way for consumers to buy insurance.”
“We are thrilled to welcome the Union Standard Insurance Group into Trusted Choice®,” says Robert A. Rusbuldt, CEO of the Independent Insurance Agents & Brokers of America (The Big “I”). “Union Standard Insurance Group is well respected, and is 100% committed to its distribution force. Union Standard Insurance Group understands the importance of branding its distribution force, and it is ready to roll up its sleeves and work to take advantage of the benefits to its distribution force and consumers participating in Trusted Choice®. ”
Union Standard Insurance Group is one of the leading property-casualty insurance groups serving Southern and Southwestern states. Union Standard Insurance Group is rated A (Excellent) by A.M. Best, with an A+ claim paying ability rating by Standard & Poors. Union Standard Insurance Group is a member of the W. R. Berkley Corporation, an insurance holding company that is among the largest commercial lines writers in the United States and a member of Trusted Choice®.
Launched in 2001 by the Big “I” and several agency companies, Trusted Choice® is the national consumer brand created to educate consumers about the benefits of using independent insurance agents and brokers for their insurance needs. The brand highlights the benefits consumers get—choice of companies, customized policies and advocacy support—when using an independent agency.
Today, nearly 6,200 independent agency and brokerage firm locations throughout the country are participating in the brand program. They are joined by the Union Standard Insurance Group and 33 other leading insurance companies.
Trusted Choice® is promoted through a combination of national, state-level and local-agency advertising, promotional and marketing activities; insurance company branding; public relations campaigns; and Internet communications. All media direct consumers to www.TrustedChoice.com where they find the Trusted Choice® Agency Locator and helpful information on relevant insurance topics.
Trusted Choice® is the consumer marketing identity for more than 6,200 independent insurance agencies and brokerage firms and their branch locations. These insurance and financial services firms offer individual and business consumers a choice of insurance companies, customization of policy coverage and advocacy support. Web address: www.TrustedChoice.com.
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